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NHS market intelligence

See what NHS boards are planning, before it reaches tender.

Every month, trusts publish hundreds of pages of board papers: digital plans, funding decisions, risks and pressures. We read them, pull out the buying signals and link each one to the page it came from. Search it on the web, or query it from your own tools.

  • Every signal sourced to a page
  • No sales call to start
  • Monthly plans, cancel any time
  • GDPR by design
Boom Boom Data · signal search
via MCP · list_signals
Illustrative example. Trust names hidden.
CoverageNHS England trustsIntegrated care boardsWelsh health boards
How it works

Board papers in. Signals your team can act on out.

Board papers are where a trust says what it plans to change, what it is worried about and what it is ready to fund. They are public, but nobody on a sales team has time to read them.

01

Collected at source

We pull each trust's latest board pack straight from its own website, as soon as it is published.

02

Read in full

Every pack is read cover to cover, including the appendices most people skip.

03

Signals, with the page

Each signal carries the quote, the document and the page number, so your team can check it in seconds.

04

Where you work

Search on the web, export to CSV or your CRM, or query it through the MCP server and API.

What we find

The signals that come before a buying decision.

Digital and EPR plans

Digital strategies, EPR go-lives and optimisation phases, and what the board expects to change next.

"Phase two of the EPR programme to be approved at the March board."

Funding and capital

Capital allocations, business cases and national funding the trust has bid for or won.

"Business case for ambient voice pilot supported by the finance committee."

Workforce pressure

Vacancy rates, agency spend, sickness and the admin burden clinicians keep raising.

"Medical agency spend 18% above plan for the second quarter running."

Board-level risks

What sits on the risk register, how the score is moving and what the board has asked for.

"Clinical documentation backlog raised to a red risk."

Procurement intent

Planned procurements, framework routes, contract expiries and market engagement before a notice is published.

"Market engagement on speech recognition replacement planned for Q1."

Leadership changes

New chief executives, CIOs, CCIOs and digital directors, taken from the board's own minutes.

"Interim Chief Digital Information Officer appointed from 1 November."

Examples are illustrative of the signal types, not quotes from a named trust.

MCP server and API

Ask it questions from the tools your team already uses.

Most market intelligence lives behind a login nobody remembers. Boom Boom Data comes with an MCP server and a REST API, so your reps can ask about a trust from their own assistant and your ops team can pipe signals into the CRM.

  • 01

    One line to connect

    Add the MCP server with your personal token. Any MCP-compatible assistant can then search trusts and signals.

  • 02

    Plain-English questions

    "Which trusts in the North West raised documentation as a risk this quarter?" The answer comes back with the page references.

  • 03

    REST API for your stack

    Pull signals into HubSpot, Salesforce, Clay or your warehouse on a schedule. JSON in, JSON out.

  • 04

    Per-user tokens

    Every rep gets their own token. Read-only, rate limited and revocable from your account.

// Add to your MCP client configuration
{
  "mcpServers": {
    "boomboomdata": {
      "url": "https://mcp.boomboomdata.com/mcp",
      "headers": {
        "Authorization": "Bearer bbd_live_••••••••"
      }
    }
  }
}
search_trustsget_trustlist_signalsdashboard_summarysearchfetch
External signals

Board papers tell you what a trust plans. External signals tell you when it moves.

We join outside activity to the same trust record, so a board decision and the hire that follows it sit side by side. The two together tell your team when to call, not only who to call.

Leadership hiresNew CIOs, CCIOs and digital directors as they start.
People on the moveYour champions moving to a new trust, and new faces arriving.
Job postingsEPR, digital and transformation roles a trust is hiring for.
News coverageAnnouncements, inspections and programme news, by trust.

One trust, one timeline

Illustrative example, Midlands acute trust
Jun 2026
Digital strategy refresh approved, ambient voice named as a priority
Board paper · p.32
Jul 2026
Job posting: Clinical Safety Officer, digital programmes
Job posting
Aug 2026
New Chief Clinical Information Officer starts
Leadership hire
Sep 2026
Finance committee supports a documentation pilot business case
Board paper · p.58
Oct 2026
Trust featured in regional news on outpatient backlog
News
Why teams switch

Market intelligence without the five-figure contract.

Traditional NHS intelligence platformsBoom Boom Data
PriceFrom around £7,000 a year, up to £20,000+Free to start, paid plans from £99 a month
Getting startedDemo, proposal and annual contractJoin the waitlist today
Source for each findingVariesEvery signal links to its page
Use it from your own toolsLog in to their platformMCP server and REST API
Commitment12 monthsMonthly, cancel any time
Pricing

Simple monthly plans.

Free

£0

For anyone trying BBD with a work email.

  • Signals for what you sell
  • Quote, paper and page on every signal
  • Ask BBD
Join the waitlist

Solo

£99 a month

For one seller working NHS accounts.

  • Everything in Free
  • Filter by region, topic and stage
  • Save signals and export to CSV
Join the waitlist

Team

£499 a month

For a sales and marketing team sharing one view of the market.

  • Everything in Solo
  • CRM integrations (coming soon)
  • MCP and API (coming soon)
  • External signals (coming soon)
Join the waitlist

Founding members get their first month at half price.

What's included

What's included in each plan
Free£0Solo£99 a monthTeam£499 a month
Signals and quotesHeadlines plus 3 full quotes a weekUnlimited, cited to the pageUnlimited, cited to the page
Topics1Up to 5All
Regions1AllAll
HistoryLast 14 days12 monthsEverything we hold
Ask BBD questions5 a month50 a month300 a month, shared
Saved and watched trustsNoUp to 25Unlimited, shared
CSV exportNo100 rows a monthUnlimited
Email digestNoWeekly (coming soon)Daily (coming soon)
Seats115
CRM, MCP and APINoNoComing soon

Need more on Solo? Add a credit pack: £25 for 50 more questions and 500 export rows, valid 90 days.

Prices exclude VAT where it applies.

Questions

Frequently asked.

Where does the data come from?

From the board papers, minutes and strategies each NHS trust, integrated care board and Welsh health board publishes on its own website. External signals come from public hiring, job and news sources, matched to the same trust.

How do I know a signal is right?

Every signal carries the quote, the document and the page number. One click takes you to the source.

What is the MCP server?

MCP is an open standard for connecting assistants to data. Add our server with your token and you can ask about trusts and signals from any MCP-compatible tool, without logging in to another platform.

How often is it updated?

Trusts publish board packs on their own schedule, mostly monthly or every other month. We check for new packs continuously and add signals as each one lands.

Do you sell contact data?

We show who sits on each board and executive team, taken from the trust's own papers. Email and phone enrichment is not included; you can push records to your own enrichment tools.

Get in before the next board cycle.

BBD is in private preview. Founding members get their first month at half price.

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